Preparing for the year ahead
Work is well underway for the Women Ahead Business Awards which will be held during March 2013. Applications are beginning to come in following the launch with MSP Jenny Marra at a special event held during November.
The Malting House Graphic Design Studio is delighted to be supporting the awards with a package of design. Design work includes branding, pre-launch and promotional material to everything required for the awards ceremony itself; including PowerPoint displays, programme, table plans, certificates and trophies.
Over the last few months I have been working with an incredible lady called Elvidina Adamson-Macedo. I have been helping her to develop branding for her new business, DidiCares. Having been an academic all her life, Elvidina has decided, at 70, to develop some products which are a culmination of her years of research in the area of pre-term baby development. Her products based around the sense of touch have been proven to boost the development of pre and full-term babies. With marketing advice from Alison Henderson at My Pinkie Promise, and business coaching from the Cultural Enterprise Starter for 6 Programme and Scottish Enterprise, Elvidina is well on her way to getting her products to market.
During October I had the opportunity to visit the Scottish Parliament for a Women In Business networking reception. I had a great evening listening to presentations and meeting some very inspirational women. The event was hosted by MSP Annabel Goldie.
Association of Scottish Businesswomen
This month I had the privilege of attending a conference and business awards ceremony hosted by the Association of Scottish Businesswomen at Dynamic Earth in Edinburgh.
The daytime conference was based around the theme of collaboration and I had the opportunity to meet some very inspirational Scottish businesswomen. Later, at the prestigious awards ceremony I was supporting four members of Women Ahead who were shortlisted for awards. I'm very pleased to say that our members won two of the three awards they were shortlisted for; Laura Jevons of Claremont Office Interiors won Most Enterprising Business and Gemma Ogilvie from Cosmetology (Scotland) Ltd won Employee of the Year. Lynsey Langlands and Roz Martin from Macmillan Cancer Support were shortlisted in the Charity category.
(Photograph - all glammed up for the ASB Awards ceremony at Dynamic Earth - Sheila Hogan, President of ASB, Alison Henderson, vice president of ASB and me! - You may have even seen some of us in No.1 Magazine!)
During July I worked with husband and wife team Gerry and Lucy Scott as they prepared to bring together their complimenting Physiotherapy and Pilates businesses under one roof in their new premises in Broughty Ferry. Having developed several logo options for discussion they chose this design which they felt best represented their new business. The logo was rolled out on their signage, business cards, flyers and Facebook page.
House banners for St John’s Academy, Perth
I was approached by the Headteacher of St John’s Academy in Perth to help them create artwork for some large format banners representing the school's house teams.
The children competed to have their artwork chosen for the banners. I used their designs to create digital artwork which were printed at 3 meters high and displayed within the school. I'm sure they will be a source of pride for many years to come!
It's great to be able to use my skills to support the local communities.
Celebrating the Olympic Games
During April I began working with Tealing Community Council as they made preparations to celebrate the Olympics Games coming to the United Kingdom with their own community gala weekend.
The scope of the work included a logo, several promotional banners, posters and leaflets, newsletters and a commemorative programme featuring a map of the area marking sites of historical importance. I spent several hours roaming about the Angus countryside in the spring sunshine gathering reference material for the illustrations!
A Copy of a DVD recording of the Gala Weekend is available from Tealing Village website: www.tealingvillage.org
Dundee Philatelic Society
During March I had the opportunity to work with the Dundee Philatelic Society (that's stamp collectors to you and I!) and help them design a commemorative envelope cover and cancellation stamp in memory of Captain Robert Falcon Scott and his fellow explorers who died during their expedition to the North Pole in March 1912. I was able to use vintage photographs and maps held by Dundee Heritage Trust to illustrate the envelope. To mark the 100th Anniversary of the expedition and to launch the cover we visited Dundee's Lord Provost in his private rooms for morning coffee!
Heather’s Coffee Shop
February has been a busy month with lots of work heading off to the printers; there's been business cards for Ewgeco; newsletters for Alternatives showing off their new branding;
I've been developing a specila 50th year logo for Perth Youth Orchestra; and I have also been working alongside Alison Henderson at My Pinkie Promise to provide promotional materials for the Dundee Personal Enterprise & Development Show which was held on the 16th of February. Other work in progress includes a series of large scale posters for the Highland Reserves Forces and Cadets, and I will be continuing to work with them on their annual report throughout March.
I was particularly pleased to bring to a conclusion the logo design for Heather’s Coffee Shop which has been in development over the past few months. Heather and Martin at the Shaftesbury Lodge in Dundee are looking forward to opening their new business to a “grown-up” clientele in April and are busy making all the necessary preparations. Their new logo reflects the decor and heritage of the beautiful hotel in which it is situated.
Rebranding Cambus O’May Cheese
Over the last few months I have been working with Ian Wilson, interim manager for the Cambus O'May Creamery based near Aboyne. They are currently building new premises on the banks of the River Dee in the small town of Cambus O'May and they were keen to mark this by rebranding their packaging and marketing materials. Ian was particularly keen to promote their connection with Royal Deeside.
All of their cheeses are made to time-honoured family recipes and are named after local ‘landmarks’ such as Lochnagar and Lairig Ghru, apart from their new smoked cheese which is affectionately named ‘Auld Reekie’.
Not wanting to send a photographer into the mountains over the winter months I sourced photographs from keen hillwalkers to illustrate the new labels. Then in a rather hair-raising trip over Glenshee in the snow three days after Christmas, I went with photographer Angus Forbes to do the studio shots at the cold storage facility near Aboyne.
The artwork was then finalised and the labels printed locally before being delivered to Cambus O'May ahead of their launch at a large trade fair at the SECC in Glasgow.
For information on where you can buy Cambus O’May cheese, please look at their website; www.cambusomay.com