Ewgeco Highland Fayre Dean’s of Huntly Grampian Heat & Power NHS - CSMEN

Ewgeco - Investing in great design

Ewgeco is a real-time energy monitor that helps you keep track of electric, water and gas usage.
It was invented by Tanya Ewing in 2006 after receiving a large gas bill. Tanya wanted to gain a better understanding of her energy consumption and take control of her bills.

At that time there was no existing technology which would give Tanya the information she wanted so she set about designing Ewgeco. Her unique invention focuses on a traffic light display which can easily be interpreted by adults and children alike.

Late in 2006 Tanya contacted me to talk about developing the branding for Ewgeco.
She needed a logo which would reflect the company's product; an environmentally friendly devise which is easy to use, developed from Tanya's original idea by a team of specialist product designers.

I developed several concepts initially with some ideas based around the traffic light display. After lots of reworking we decided to go with a simple, accessible typestyle which reflected the company’s core ideas. Initially the logo was worked up in four colours representing electricity, water, gas and green for eco but later simplified to a classic grey which could be easily reproduced. We chose a green complimentary colour to use on supporting design material.

On finalising the logo design, I developed Ewgeco's Brand Manual which includes information on how to use the logo across many applications. I have also completed design work for stationery, leaflets, packaging, adverts, display panels, powerpoint presentations, installation manuals and the comapny’s website (www.ewgeco.com).

Ewgeco started installing the first units into Scottish businesses in December 2008 and the company is working towards issuing sales and distribution licenses in the UK and overseas. Ewgeco is a great testimony to sucess through investment in product and graphic design.

Samples of exhibition panels (original style), stationery, website and packaging labels (revised style).

“Wendy has been involved with the brand from the outset and has been excellent at interpreting the brand attributes and values in graphical format. She is always willing to meet our deadlines and we regard her as a valuable member of our team.”
Lyndsay MacEwan,
Marketing Manager, Ewgeco