Highland Fayre - gastronomical design!
I have always loved working with type and designing brochures. I love the challenge of producing creative layouts bringing together elements of colour, form, image and type.
In Spring 2008 I started working with Highland Fayre in the planning stages of
The cover of the brochure was to be kept very simple with the Highland Fayre ‘wax seal’ embossed and varnished.
Having had the concept approved, each spread of the 28 page brochure then had to be planned meticulously allocating space for text and images. This would later form the guide for photographer Dan Welldon. Every shot would be set up according to this early proof.
I had some input into the styling of the photography and in May I went to Edinburgh for the first day of a ten day studio session. Setting up the products for the prized £1000 luxury hamper took 4 hours alone as every product had to be
On completion of the shoot, I began the time-consuming process of preparing over 50 photographs, 29 of which were
The brochure proofs, with the images in place, were then checked very thoroughly by the client and after final text alts
It was great to work on a job where such care and attention to detail were taken. The Highland Fayre brochure has
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