Grampian Heat & Power - harnessing the power of great design!
When Andrew Malcolm was setting up his new business in renewable heating systems,
he was keen to harness the power of design from the very beginning. He recognised that
a strong brand would give him an edge over his competitors and launch his company boldly in the eyes of his clients.
Andrew was keen that his new brand would clearly reflect the core values of his business and that from the logo his clients would recognise that environmental issues were key to renewable heating. The brand had to reflect the concepts of heat from the sun, power from the wind, care for the environment and the use of bio materials in heating systems.
When creating a new brand for a client, I usually start by researching their market.
This way I can get a feel for their business and have a look at how we can improve on
what any competitors are doing! I will then begin to create some sample designs for discussion and then develop one of these to final artwork. Andrew particularly liked the
draft of the globe with the sun and the tree and felt this best represented his business.
I worked this up into two variations which could be used in different formats. As a start-up business, Andrew's immediate requirements included stationery and vinyl graphics for his fleet of vans.
As a designer it was great to work with someone who appreciated the value in investing
in good design. Andrew has a strong brand on which to build his business in this growing market place. His team of handpicked engineers are kept busy throughout the Aberdeenshire area and Andrew opened his first showroom in October 2008.
It's fantastic to see his business going from strength to strength!
Above: Three design options developed for discussion with the client.
Below: The Grampian Heat & Power branding applied to a business card.
|Contact Wendy Maltman Telephone 01382 561762