Marketing Strategy logo

Marketing Strategy

We know that many ambitious business owners and forward-thinking organisations struggle when it comes to planning their marketing. You may have lots of ideas but don’t know where to start.


Our team can support you with strategic planning and regular marketing support. 

 

Our approach

  • We listen carefully to your goals and ambitions

  • We work collaboratively with you

  • We help you to tell your authentic story, build credibility, and improve profits

  • We create unique, tailored solutions that work for your business

How can we help you?

We will meet you and your team and ask you lots of questions, so we can better understand you and your business. We will build up a picture of who you are, what you have done so far and what you are trying to achieve. We will support you with practical planning for future activities.

 

We can help you with:

  • Marketing strategy looking at your aims, objectives, and context

  • Identifying your competitors

  • Marketing tactics and planning

We use a number of tools for marketing support:

  • SOSTAC planner giving you a measurable actions (see below) 

  • Annual marketing planner  

  • Monthly digital media planner  

  • Branding worksheet

  • PESTLE analysis 

  • Customer profiling

  • Competitor Analysis 

  • Direct mail campaign guide

  • Sales ladder 

The award-winning SOSTAC framework is a six-step planning tool covering elements such as a SWOT analysis, competitor analysis, target audience research, market positioning, and a review of the seven Ps of marketing. It also helps us to provide you with a review of appropriate promotional tactics. It means we can deliver a well-considered marketing plan with list of measurable actions.

 

We can also create a tailored package for you, across a range of our services.