Magazine design and brand guidelines for Lash Inc. magazine

Magazine design for international brand Lash Inc.

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SECTOR

Health & Beauty, Publishing

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DELIVERABLES

Magazine artwork for the UK,
USA & Canada, Italy and Spain published on Issuu and Amazon Kindle

Brand Guidelines

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Lash Inc magazine is a niche beauty publication for the eyelash industry. Initially published in English for an international market, it now has regional editors in twelve countries around the world.

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Last year we were commissioned to redesign the magazine and produce Brand Guidelines bringing a contemporary style across the whole brand along with a new fresh colour palette.

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As well as producing the artwork for the English International version we have also produced versions for the Spanish, Italian, USA & Canadian markets.

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Editors translate articles from the International issue as well as adding their own local interest content.

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The magazines are printed to order on Amazon Kindle or can be downloaded via Issuu. This business model keeps publishing costs low and therefore, there is very little advertising in these magazines compared to other similar publications.

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Our Creative Director Wendy Maltman addressed delegates at an international conference on World Lash Day. As well as launching the new brand guidelines, Wendy shared how the business owners can develop their own stunning and impactful brands in the beauty sector.