Branding, graphic design and vehicle graphics NHS CSMEN

Branding, vehicle graphics, graphic design and print for the NHS Clinical Skills mobile teaching unit.

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SECTOR

Healthcare & Education

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DELIVERABLES

Logo design

Stationery

Vehicle graphics

Newsletters

Promotional folder

Video production

Evaluation Report

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The purpose of the Clinical Skills Managed Educational Network (CSMEN) was to commission and build a high-tech mobile skills unit to take medical training “on the road” to doctors and nurses who live and work in rural areas. By taking the training to them, they could avoid downtime which was lost in traveling to training venues in larger cities.

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Our first involvement with the organisation was to develop a visual style for stationery and business cards. We went on to adapt the design across a number of applications including a mobile classroom which would be used to give clinical skills education in rural areas.

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The finished design is a combination of large scale images for impact on the road and smaller images for interaction by those using the classroom. All the images had to reflect the kind of education that would take place on-board as well as displaying appropriate cultural diversity. As the project is sponsored by NHS Education for Scotland, we also incorporated their logo following the NES brand guidelines.

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The initial concepts for the mobile classroom were designed on scale drawings provided by Cebotech, the engineering company delivering the build. Once the design and photography were approved we prepared the final artwork for Smart Graphics who would apply the printed panels to the vehicle.

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We had the pleasure of attending the ‘unveiling’ of the mobile classroom by Ms Shona Robinson MSP, Minister for Public Health, during the Scottish Clinical Skills Alliance conference in Stirling. 
It was great to see the graphics which we had designed on our desktop applied on a large scale. Everyone involved with the project was suitably impressed with the finished result the finished result!

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Further work included designing regular newsletters for the network, producing a promotional video and creating a report detailing the process of designing and manufacturing the mobile unit.