top of page

Marketing strategy and website design for Principle One

Branding and marketing support for London based technology business Principle One.


Professional Services/Technology


Marketing Strategy

Brand refresh

Brand guidelines

Promotional intro animated video

Letterhead Word templates

Report cover template

PowerPoint templates

Social media graphics

Mobile optimised website

Social media banners and icons

Large format pull-up banner

Large format banner




Principle One first contacted us to produce a Marketing Strategy Report ahead of a large trade event they were to attend in London. They were keen set themselves apart as a disrupter in a sector where there are a lot of established major players.

We recommended a brand refresh followed by the creation of Brand Guidelines to make sure that all their future marketing and promotional materials followed the same new style.

A photographer was commissioned to take a series of staff photographs which were used throughout all the new material.

We went on to design and develop a mobile optimised website using the photography.


We also directed an animator to produce a short promotional intro video for the upcoming event.

Print work included new leaflets, advertising and a large format pull-up banner.

We also produced Word templates for letterheads, internal and external reports, and PowerPoint templates.

The refreshed brand and associated materials have given the team at Principle One a renewed confidence and ambition to stand alongside their industry peers and compete in this demanding technology sector.

Visit the Principle One website:

Principle One website screens-01.jpg
Principle One refreshed logo and business card design
Principle One report cover
bottom of page