Marketing strategy and website design for Principle One
Branding and marketing support for London based technology business Principle One.
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SECTOR
Professional Services/Technology
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DELIVERABLES
Marketing Strategy
Brand refresh
Brand guidelines
Promotional intro animated video
Letterhead Word templates
Report cover template
PowerPoint templates
Social media graphics
Mobile optimised website
Social media banners and icons
Large format pull-up banner
Large format banner
Leaflet
Advertising
Merchandise
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Principle One first contacted us to produce a Marketing Strategy Report ahead of a large trade event they were to attend in London. They were keen set themselves apart as a disrupter in a sector where there are a lot of established major players.
We recommended a brand refresh followed by the creation of Brand Guidelines to make sure that all their future marketing and promotional materials followed the same new style.
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A photographer was commissioned to take a series of staff photographs which were used throughout all the new material.
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We went on to design and develop a mobile optimised website using the photography.
We also directed an animator to produce a short promotional intro video for the upcoming event.
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Print work included new leaflets, advertising and a large format pull-up banner.
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We also produced Word templates for letterheads, internal and external reports, and PowerPoint templates.
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The refreshed brand and associated materials have given the team at Principle One a renewed confidence and ambition to stand alongside their industry peers and compete in this demanding technology sector.
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Visit the Principle One website:
www.principleone.co.uk
