As a design and marketing agency, The Malting House understands the importance of staying ahead in the ever-evolving world of social media. That's why we're excited to bring you insights from the recently launched Pinterest Advertising Essentials course, highlighting the advantages of advertising on Pinterest and how it can elevate your brand's presence. Being a part of the course, we have gained our Pinterest Digital advertising badge.
Pinterest is a visually-driven platform where users come to discover, save, and engage with content that inspires them. About 12% of all Pinterest users claim to not use other platforms at all, and 37% claim not to use them regularly. That offers a unique opportunity for businesses to reach their target audience in a meaningful way.
High purchase intent: Unlike other social media platforms, Pinterest users are often in the planning or decision-making phase of their buying journey. This means your ads are more likely to reach users who are ready to make a purchase, increasing the return on your advertising investment.
Evergreen content: Pins on Pinterest have a longer shelf life than posts on other platforms. As users save Pins to their boards, the content continues to circulate, resulting in a longer-lasting impact for your ads.
Rich visuals: Pinterest's focus on visual content allows you to showcase your brand's values and aesthetics in a compelling way. High-quality visuals create a strong brand identity and help users to connect with your message on an emotional level.
Niche targeting: With Pinterest's advanced targeting options, you can hone in on specific interests, demographics, and keywords to reach the ideal audience for your brand. This ensures that your ads are served to users who genuinely care about your values and offerings.
Measurable results: The Pinterest Advertising Essentials course emphasises the importance of tracking and analysing ad performance. With detailed analytics, you can optimise your campaigns and make data-driven decisions for better results.
We’re here to help you harness the power of Pinterest advertising. Our digital brand specialist will guide you through the process, from setting up your campaigns to creating eye-catching visuals that resonate with your target audience.
Ready to take your brand's advertising to the next level? It's time to advertise your values, Pinterest style! Get in touch with us today and let's create a tailored Pinterest advertising strategy designed to elevate your brand's presence and drive real results.