Visual identity workshop
It was a privilege to facilitate a visual identity workshop for the new NHS Scottish Cancer Collaborative (NSCC) yesterday.
Fifty participants including cancer survivors, carers, clinicians and representatives from 3rd sector charities from all over Scotland gathered at V&A Dundee for a full day of workshops and thoughtful discussion.
Rodney Mountain kicked off the day with a fantastic icebreaker exploring what collaboration means. We then went on to discuss the benefits and challenges of collaboration and to look at how the new organisation will be seen through the eyes of those who engage with it.
After a delicious lunch from the V&A team we set about exploring visual metaphors for collaboration drawing on the morning’s discussion to inform the design of the new visual identity.
Tapestry designer Andrew Crummy and some of the stitching team from the Cancer Tapestry were on hand to provide inspiration adding a beautiful and touching element to the day.
After weeks of planning with Kim Gardiner, MBA CMgr FCMI and the NSCC team, the day came together well with everyone participating in a meaningful way.
We’re now collating the responses and will begin drawing together all the elements to develop the new visual identity.
Thanks to Kim and her team for trusting me through the process and for their excellent support leading the groups through the day.
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This post provides an interesting look at how a visual identity workshop can help shape a brand’s personality and communication. I like the emphasis on creative collaboration and developing a clear visual direction. It also made me curious about related topics, such as what about tequila?
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Most brand projects start from a tight brief and a couple of decision makers. Putting fifty people in a workshop flips that process entirely. I'd imagine the hard part isn't picking a visual route but keeping the shared language alive after everyone goes back to work.
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